The Onion's water bottle article

This is sort of a cop-out as a blog post, but I really think that the Onion captures the destructive force of nonchalance and false justification.

Click here to read the Jan 19, 2010 article: 'How Bad For The Environment Can Throwing Away One Plastic Bottle Be?' 30 Million People Wonder

It's funny because nearly every single one of us is guilty of at least one of those thoughts -- and we know it. It's not the behavior that really needs attention, it's the attitude behind it. Once you turn nonchalance into a sincere care for the Earth, you won't need to force behaviors down throats in order to get people to choose what's best for themselves. Recycling and reducing consumption will be an absolute must, and it will be by popular demand.

That's what the Earth really needs. It really just needs its people to care about it. A lot. Maybe just as much as - or more than - they care about themselves.